When Commenting On Blog Posts, Try To Use Your Real Name

In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog comments with links spam?

In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused.

Matt offers some tips on how to make sure your comments are not considered spam by Google or the site you are leaving it on:

(1) Use your real name when commenting. When you use a company name or anchor text you want to rank for, it makes it look like you are leaving the comment for commercial marketing purposes and thus may look spammy.

(2) If your primary link building strategy is about leaving links in blog post comments and it shows that a majority of your links come from blog comments, then that might raise a red flag.

Here is Matt’s video:

Article Source: http://searchengineland.com/googles-matt-cutts-when-commenting-on-blog-posts-try-to-use-your-real-name-177002

Importance of Fresh Content by Mattcutts

SEO's regularly see that fresh articles will rank in 1st and 2nd pages of Google for relevant

keywords initially few days after publishing a article. However it will lose rankings after few days. No one has clue why respective article has ranked top initially and lost rankings after a time. 

Mattcutts explained the reason in the following video. Google usually gives more importance to fresh content than old content. Infact Google would like to test whether new content is better than old content or not. Google will rank each fresh article in the top positions for few keywords and look for the following factors.

1. How the visitors are engaging with the content? 
2. How much time they are spending?
3. How visitors are linking the content?
4. How visitors are sharing the content in social platforms?

Based on above factors, Google will know the quality of old vs new content. If the new content is good and link worthy compared to old content then Google will make your ranking stable in top positions.

Article Source: http://www.seodailyupdates.com/2013/04/importance-of-fresh-content-by-mattcutts.html

All Penguin Updates

Here are all the confirmed releases of Penguin to date:

• Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
• Penguin 2 on May 26, 2012 (impacting less than 0.1%)
• Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
• Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
• Penguin 5 (AKA Penguin 2.1) on Oct. 4, 2013 (impacting around 1% of queries)

Yahoo!7 partners with Google for search in Australia

Yahoo!7 has bucked a global alliance with Microsoft and Bing and struck an agreement with Google for search in Australia. That means both search results and ads served will be powered by Google.

In 2009 Microsoft and Yahoo! signed a 10 year deal whereby Bing would power Yahoo! Search.

That agreement looked like including Australia up until earlier this year when the two failed to reach an agreement locally. Because it is a joint venture in Australia with Seven West Media, Yahoo!7 is not bound by the terms of the global search alliance between Microsoft and Yahoo.

Mi9 launched Bing Ads in July without Yahoo!7 onboard.

Both sides have blamed the other for failing to agree a deal, a situation that has not helped relations strained by intense local rivalry.

Yahoo!7 then approached Google. The two have now negotiated a deal. It is understood that the deal is not exclusive which means the two are free to work with other partners.

Yahoo!7 has played down the implications for staff as a result of the deal.

"Yahoo!7 can confirm that we are undertaking changes to evolve the Yahoo! Search Marketing business in Australia," said Amanda Millar, director of trade marketing and corporate affairs at Yahoo!7. 

"In regards to the rollout of the Yahoo! Microsoft Search Alliance, unlike other markets globally, Microsoft made a decision to launch Bing in Australia without a managed migration of advertisers from the YSM Panama platform. 

"As a result of this we have undertaken changes in our business which will see the majority of our search inventory transition to the Google Ad platform. This has led to a small number of redundancies representing less than 2% of our workforce. 

"We will undertake a planned migration to the Google Ad platform over the next few weeks. We believe the decision by Microsoft to launch Bing without us is not in the best interest of the Australian search industry."

Google has over 90% of the local search market. Bing has around 5%.

Source URL: http://www.adnews.com.au/adnews/yahoo-7-partners-with-google-for-search-in-australia

Exclusive: Major Change Made to Google Analytics – Dashboard Functionality Change

It looks like a major change to the Google Analytics dashboard and functionality is being rolled out.

The screen grabs below show a change from the traditional ‘traffic sources’ panel to a new one called ‘acquisitions’.

While this may not seem that significant on it’s own, a deeper dive shows the true extent of the change with traffic source reporting taking on a very different look.

The first screen grab is a view of the new ‘overview’ section which provides an at-a-glance view of the three primary traffic source categories and the behaviour associated with each.

The second one relates to the ‘channels’ section which allows for a deeper dig into the data behind each channel grouping.

The third one is the deeper dig into the ‘direct’ channel category to give you an idea of the reporting on that level.

Sadly, when you click through to the organic results section, ‘not provided’ still rules the roost.  However, this change might be part of the broader evolution away from making oragnic search results the major focus of the dashboard.

Have you spotted the change?

Read more at http://www.searchenginejournal.com/exclusive-major-change-made-google-analytics-dashboard-functionality-change/72865/#6gXq7UKsiVI88Tlu.99

How to Restore a Deleted Google Analytics Account

How to restore a deleted Google Analytics account is a popular topic on the Google product help forum. Unfortunately, the information provided is misleading and unclear. Or so I found, after spending two very stressful days attempting to recover one of my client’s Google Analytics accounts that I accidentaly deleted. The good news is that it is possible to restore a deleted Google Analytics account, and I have provided the instructions in this post.

Deleting a Google Analytics account from everyone’s profile was surprisingly easy. I thought I was simply removing mny customers profile form my personal Gmail account, but in actuality, I was deleting the account completely from everyone’s profile. Given that this is Google, the leader of the web, you would assume a better interface with some built in fail safes.  There were no helpful pop-up warnings, or mandatory email confirmations to help prevent the error, and once it was done there was no turning back. In my rush to fix this disaster, I started looking for help in the most logical place I could find, the Google Analytics Product help forum.

There were countless threads on how to restore a deleted Google Analytics Account, and none of them provided a solution.  There is nothing you can do to restore a deleted Google Analytics Account profile was repeated over and over by Google volunteer moderators. Luckily, I found a wonderful instructional post by Joel Carlo on how to restore a deleted Google Analytics Account which saved the day.

How I restored my client’s  deleted Google Analytics account

1.    Forget about the threads, and CALL GOOGLE NOW.  You can reach them at (866) 246-6453 to reach the  AdWords support team. You will need an AdWords client number, but if you don’t have one, simply sign up for an AdWords account now, it will still work.

2.    Have the following information ready ( or as much of it as possible ):

·         Administrator  e-mail who has been on the account since the beginning

·         Profiles that were being tracked (names of your websites affiliated with the profile)

·         Your UA number (looks like UA-XXXXXXXX) and can be found in your tracking code on your site.

3.    Once you give this information to the AdWords representative, you wait. The rep will contact you via email and keep you up to date on the status of your account retrieval.  The amount of time this takes will vary, and regularity of communications is at their discretion. Word to the wise, don’t follow up by phone, they don’t like that and your fate is in their hands. Follow their instructions to the letter, and with a little luck, your profile will be restored. Turn around on this request vary from 15 minutes (which I find hard to believe) to never, and a lot of it is at the discretion of the telephone representative.  Be nice, be patient, and be aware that this is really your fault, so no yelling at the rep.

The rep I spoke to, told me that if you call them within a week, it shouldn’t be a problem to restore your data.  There are no guarantees, however. It took 2 days for my data to be restored, and the first thing I did was change the many administrators on the account to users. We had 7 admins on the account, and it is far too easy a mistake  to make when vendors, staff, and management all have administrative privileges. Now I don’t have to worry that should we switch to a new SEO company, the old one won’t delete my account.

Article Source: http://www.tandysean.com/how-restore-deleted-google-analytics-account/

How to Provide Google Analytics Access