It looks like a major
change to the Google Analytics dashboard
and functionality is being rolled out.
The screen grabs below
show a change from the traditional ‘traffic sources’ panel to a new one called
‘acquisitions’.
While this may not seem
that significant on it’s own, a deeper dive shows the true extent of the change
with traffic source reporting taking on a very different look.
The first screen grab is
a view of the new ‘overview’ section which provides an at-a-glance view of the
three primary traffic source categories and the behaviour associated with each.
The second one relates
to the ‘channels’ section which allows for a deeper dig into the data behind
each channel grouping.
The third one is the
deeper dig into the ‘direct’ channel category to give you an idea of the
reporting on that level.
Sadly, when you click
through to the organic results section, ‘not provided’ still rules the roost.
However, this change might be part of the broader evolution away from
making oragnic search results the major focus of the dashboard.
Have you spotted the change?
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