All Penguin Updates

Here are all the confirmed releases of Penguin to date:

• Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
• Penguin 2 on May 26, 2012 (impacting less than 0.1%)
• Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
• Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
• Penguin 5 (AKA Penguin 2.1) on Oct. 4, 2013 (impacting around 1% of queries)

Yahoo!7 partners with Google for search in Australia

Yahoo!7 has bucked a global alliance with Microsoft and Bing and struck an agreement with Google for search in Australia. That means both search results and ads served will be powered by Google.

In 2009 Microsoft and Yahoo! signed a 10 year deal whereby Bing would power Yahoo! Search.

That agreement looked like including Australia up until earlier this year when the two failed to reach an agreement locally. Because it is a joint venture in Australia with Seven West Media, Yahoo!7 is not bound by the terms of the global search alliance between Microsoft and Yahoo.

Mi9 launched Bing Ads in July without Yahoo!7 onboard.

Both sides have blamed the other for failing to agree a deal, a situation that has not helped relations strained by intense local rivalry.

Yahoo!7 then approached Google. The two have now negotiated a deal. It is understood that the deal is not exclusive which means the two are free to work with other partners.

Yahoo!7 has played down the implications for staff as a result of the deal.

"Yahoo!7 can confirm that we are undertaking changes to evolve the Yahoo! Search Marketing business in Australia," said Amanda Millar, director of trade marketing and corporate affairs at Yahoo!7. 

"In regards to the rollout of the Yahoo! Microsoft Search Alliance, unlike other markets globally, Microsoft made a decision to launch Bing in Australia without a managed migration of advertisers from the YSM Panama platform. 

"As a result of this we have undertaken changes in our business which will see the majority of our search inventory transition to the Google Ad platform. This has led to a small number of redundancies representing less than 2% of our workforce. 

"We will undertake a planned migration to the Google Ad platform over the next few weeks. We believe the decision by Microsoft to launch Bing without us is not in the best interest of the Australian search industry."

Google has over 90% of the local search market. Bing has around 5%.

Source URL: http://www.adnews.com.au/adnews/yahoo-7-partners-with-google-for-search-in-australia

Exclusive: Major Change Made to Google Analytics – Dashboard Functionality Change

It looks like a major change to the Google Analytics dashboard and functionality is being rolled out.

The screen grabs below show a change from the traditional ‘traffic sources’ panel to a new one called ‘acquisitions’.

While this may not seem that significant on it’s own, a deeper dive shows the true extent of the change with traffic source reporting taking on a very different look.

The first screen grab is a view of the new ‘overview’ section which provides an at-a-glance view of the three primary traffic source categories and the behaviour associated with each.

The second one relates to the ‘channels’ section which allows for a deeper dig into the data behind each channel grouping.

The third one is the deeper dig into the ‘direct’ channel category to give you an idea of the reporting on that level.

Sadly, when you click through to the organic results section, ‘not provided’ still rules the roost.  However, this change might be part of the broader evolution away from making oragnic search results the major focus of the dashboard.

Have you spotted the change?

Read more at http://www.searchenginejournal.com/exclusive-major-change-made-google-analytics-dashboard-functionality-change/72865/#6gXq7UKsiVI88Tlu.99

How to Restore a Deleted Google Analytics Account

How to restore a deleted Google Analytics account is a popular topic on the Google product help forum. Unfortunately, the information provided is misleading and unclear. Or so I found, after spending two very stressful days attempting to recover one of my client’s Google Analytics accounts that I accidentaly deleted. The good news is that it is possible to restore a deleted Google Analytics account, and I have provided the instructions in this post.

Deleting a Google Analytics account from everyone’s profile was surprisingly easy. I thought I was simply removing mny customers profile form my personal Gmail account, but in actuality, I was deleting the account completely from everyone’s profile. Given that this is Google, the leader of the web, you would assume a better interface with some built in fail safes.  There were no helpful pop-up warnings, or mandatory email confirmations to help prevent the error, and once it was done there was no turning back. In my rush to fix this disaster, I started looking for help in the most logical place I could find, the Google Analytics Product help forum.

There were countless threads on how to restore a deleted Google Analytics Account, and none of them provided a solution.  There is nothing you can do to restore a deleted Google Analytics Account profile was repeated over and over by Google volunteer moderators. Luckily, I found a wonderful instructional post by Joel Carlo on how to restore a deleted Google Analytics Account which saved the day.

How I restored my client’s  deleted Google Analytics account

1.    Forget about the threads, and CALL GOOGLE NOW.  You can reach them at (866) 246-6453 to reach the  AdWords support team. You will need an AdWords client number, but if you don’t have one, simply sign up for an AdWords account now, it will still work.

2.    Have the following information ready ( or as much of it as possible ):

·         Administrator  e-mail who has been on the account since the beginning

·         Profiles that were being tracked (names of your websites affiliated with the profile)

·         Your UA number (looks like UA-XXXXXXXX) and can be found in your tracking code on your site.

3.    Once you give this information to the AdWords representative, you wait. The rep will contact you via email and keep you up to date on the status of your account retrieval.  The amount of time this takes will vary, and regularity of communications is at their discretion. Word to the wise, don’t follow up by phone, they don’t like that and your fate is in their hands. Follow their instructions to the letter, and with a little luck, your profile will be restored. Turn around on this request vary from 15 minutes (which I find hard to believe) to never, and a lot of it is at the discretion of the telephone representative.  Be nice, be patient, and be aware that this is really your fault, so no yelling at the rep.

The rep I spoke to, told me that if you call them within a week, it shouldn’t be a problem to restore your data.  There are no guarantees, however. It took 2 days for my data to be restored, and the first thing I did was change the many administrators on the account to users. We had 7 admins on the account, and it is far too easy a mistake  to make when vendors, staff, and management all have administrative privileges. Now I don’t have to worry that should we switch to a new SEO company, the old one won’t delete my account.

Article Source: http://www.tandysean.com/how-restore-deleted-google-analytics-account/

How to Provide Google Analytics Access

Fighting Google Jan 2013 Update – Google Hits SEO Again

SO Guys the news is out, and Google is out there to get you again. The new Google Update that is just rolled out is something that is scaring the Shits out of every SEO out there.
Why...? Well the reason is simple, There rankings are going for a Toss.
So what does this update look like.

• To Begin with this update seem to have been hitting local search engines more that Global searches.
• The Update has hit badly websites/Pages that are building too many low quality links.
• On local search engines appropriate relevance is now given to Top Level TLD Extensions (com / net / org)
• EMD Update is as it is, though some webmasters are anticipating this to be a version of EMD update.
• Its Pengiun update virtually in full swing

SO Guys is all about LINKS.....

You have few links but quality....you are there where you need to be. But if you thought you could win the race by getting a 100 links you are dead. (pushed to 500)

Fighting Google January 2013 Update

So the big question is what do we do now?
Well we all need to understand that its not about spamming any more. You need to actually get there, and market your self, you website you content. The real way, may be the hard way.
Link building is dead. Getting crappy links from just the link building perspective is going to kill your rankings. If you have lost a couple of them now, you will loose more if you think getting more links is going to resolve this.

Fly Below the radar of google

Now What does that mean?

• You don't want google to think that you are participating in reciprocal link exchange.
• You need need links get from authority websites only, pay them if that what it takes
• Strengthen your Social media presence, distribute more content and write something that people like and understand and can relate to.
• Participate in Industry Blogs and Forums
• Work on your website content add more value to your information pool.

The Idea is simple, Lets get to the Top of Google.

Source URL: http://www.brainpulse.com/articles/seo-sem/fighting-google-jan-2013-update-hits-again.php

About Google Update Brewing

Today ( Jan 18 2013 ) I am observing a lot of changes in google serp for a variety of keywords. I am feeling that there was a google update rolling. There seems to be few thread around the web that claim such an update (or a panda refresh), were you affected ? Did somebady else noticed a huge SERP fluctuation within their keywords? I have seen some updates in seo news release sites but they are also not sure about the update. Please see below links:

http://www.seroundtable.com/google-update-16217.html
http://www.seroundtable.com/google-update-january-16230.html