New Gmail Feature Allows Anyone On Google+ To Email You & Vice Versa, But Opt Out Is Provided

Google is today making a change to Gmail that will further bake in Google+ to its webmail product in a way that’s actually somewhat practical, though also potentially invasive. Going forward, you’ll now be able to directly email your Google+ contacts from Gmail, even if you don’t know their email address. And by default, anyone on Google+ will be able to email you as well, thanks to this new option, if you don’t adjust your settings.

This feature appears as you begin typing your contact’s name in the “To” field of an email message. Matching contacts display first at the top of the list of suggestions provided by Gmail’s autocomplete, while your Google+ connections appear below.

Because of the privacy implications of this feature — and the possibility of overwhelming the inboxes of more public figures — Google has at least put controls in place that allow you to specify who can send you emails.

You can choose from “No one” to continue on as normally, or open things up a bit wider by choosing from “Circles,” “Extended Circles,” or even “Anyone on Google+.” And of course, because Google+ is now the default platform for YouTube commenting, and required for things like setting up a new Gmail account, the “Anyone on Google+” option is much larger today than in earlier years. Many people are technically “on Google+,” even if they aren’t active on the Google+ destination site itself.

In addition, Google explains that not only are you able to specify who can send you emails, your email address isn’t visible to a Google+ connection until you send that person an email, nor is their email visible to you, unless they send you an email.

The feature also takes advantage of Gmail’s previously introduced tabbed interface, which breaks the Gmail inbox into sections like “Primary,” “Social,” Promotions,” and more. Going forward, emails from those in your Google+ Circles will appear in the “Primary” section, while those you don’t have in your Circles will be filtered over to the “Social” tab instead. Those users will only be able to start a conversation with you if you respond to them or add them to your Google+ Circles – something you can do right from the email header (which fortunately offers a visible “Report Spam or Abuse” link, as well).

This new feature is an expansion on the Google+ integrations the company first introduced back in late 2011 which originally brought Google+ to the Gmail inbox and Contacts section. The addition allowed users to automatically update their address book with a contact’s most recent information, making Google+ a more practical service than before. Also at the time, Google added a widget to the Gmail sidebar for viewing a contact’s most recent Google+ post, allowing you to add them to your Google+ Circles.

Like before, the newer integrations are practical and useful when you need them as a sender, but could be disruptive to you as a recipient of emails — much like email itself, if you think about it. For those who still use the “Priority Inbox” interface instead of tabs, the additional emails could become cumbersome. But Google is making the setting available to users before the feature launches, so they’ll be able to at least adjust their settings before a deluge occurs. (Unless, of course, they get so much email that they miss the note from Google.)

Google says the new feature is rolling out over the next couple of days to everyone who uses Gmail and Google+. Users will be alerted by way of a link to the setting when the feature is available to them.

Article Source: http://techcrunch.com/2014/01/09/new-gmail-feature-allows-anyone-on-google-to-email-you-vice-versa-but-opt-out-is-provided/

Google Webmaster Tools Improves Search Query Statistics for Separate Mobile Sites

According to a recent announcement on the Google Webmaster Central Blog, new updates to Webmaster Tools has made it a more “cohesive” interface for site owners that manage a mobile site on a separate URL from desktop, such as mobile on m.example.com and desktop on www.
When viewing the m.site, owners can now set “Mobile” filters from Dec. 31, 2013 onward to see queries where m. pages appeared in search results for mobile browsers and queries where Google applied “Skip Redirect.” Skip Redirect is the term representing an instance where search results displayed the desktop URL and the user was redirected to the m. version of the URL. When Skip Redirect is triggered, managers can now see impressions, clicks, and CTR calculated individually for the verified m. site, making mobile stats more discernible.

Google has been in the process of making metrics for sites more actionable, as the mobile search queries updates come on the heels of a separate announcement from John Mueller on the Webmaster Central blog which promises to no longer make the search queries feature feel “rounded or bucketed.”

The new mobile site search queries update to Webmaster Tools could prove to be especially beneficial to B2B marketers, as previous 2013 statistics indicate nearly one-third of B2B website traffic now stems from mobile devices.


Source URL: http://www.komarketingassociates.com/industry-news/google-webmaster-tools-improves-search-query-statistics-separate-mobile-sites-1253/

Citation Building

What is a Citation Building?

Citation refers to mentioning of your business NAP (Name, Address, Phone) on other website. These can be created on Local Directory Sites, Google Places, Yellow pages, Social Media sites, Blog sites, Government sites, Forum and etc. 

Why Local Business Needs Citation Building?

According to the modern Local Search Ranking Factors report produced by the experts, in overall ranking factors 16% accounts to citation. Search engines make use of these citations to verify the legitimacy and accuracy of one specific business. Citation supports on Location Prominence Score of one business which professional says that Google use to rank a local business. Ranking high on local search results means, probable clients can simply found your business. So citation is a factor that you can’t miss it.

Useful Factors for Web Content According to SEO

Keyword Density

Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.

You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.

Keyword Frequency

Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.

In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

Keyword Prominence

Keyword prominence refers to how prominent keywords are within a web page.

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

Keyword Proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

For example:

How Keyword Density Affects Search Engine Rankings

How Keyword Density Affects Rankings In Search Engine

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

How To Improve Quality Score of Keywords In Adwords

Quality Score : Quality Score is an approximate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Quality Score 1 to 10. Lowest QS 1 and Highest QS 10.

Quality Score of keywords depends on lots of factors and can take some time to make improvements. CTR is one of the most important factors in calculating the Quality Score, but beside this, it depends on the relevancy in between your keywords and ad texts and landing page. History of keywords, the historical CTR of the display URLs in the ad group, account's performance in the geographical region where the ad will be shown etc.

Quality Score mainly depends upon three factors :

1.    Expected clickthrough rate.
2.    Ad relevancy.
3.    Landing page experience.

For More Info. Quality Score Click Here 

 

 

 

 

 

 

Article Source:  http://jasveerseo.blogspot.com/2013/05/how-to-improve-quality-score-of.html

Tips For Effectiveness of Your PPC Ad Campaigns

What is PPC?

  

Pay Per Click (PPC) is an internet advertisement, to get direct traffic on the website. Pay-Per-Click (PPC) advertising is one of the most money-making (and just plain effective) ways to get Related-targeted traffic to your website, PPC also called Cost Per Click (CPC).

You only pay for clicks to your site; if a person clicks on a search engine result, link, or Ad and lands on your site. If Anyone only sees your link, but does not click on the ad, this is called an impression.

PPC advertising is based on keyword selection. The whole internet advertising marketplace revolves around choosing the correct search terms and keywords. Well handle PPC advertising will get traffic that get your goal, or 'desired result', whether it is to make public an event or sell goods and services.

Terms used in PPC:- 

Quality Score:- Quality Score is a unpredictable used by search engine than can control both the rank and cost per click.

Click Through Rate(CTR):- CTR) is the number of clicks your ad receives divided by the number of times your ad is shown.

CTR Is the way of measuring the success of online advertisement campaign for particular site.

CTR =	Clicks on your ads
	Impressions (ad views)

                        

Clicks:- A click is when a user interact with your ad by clicking on it, typically showing an purpose to learn more about what you offer. 

Impressions:- If the person only sees your link, but does not click through, this is called an impression.

Cost:- "Cost" is the sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Controlling costs: Set an average daily budget you are comfortable with at the campaign stage then bid at the keyword and ad group stage to guide how your financial plan is used up. 

Conversion:- When a person who clicked your ad completes a valuable action on your website is  buying something or request additional information.

"Conversion (1-per-click)" counts only one conversion for every AdWords ad click resulting in the behavior in thirty days. If a client clicks an ad and then makes several conversions, only one conversion is count using this way. This type is helpful for measure conversion that count once per customer such as leads or sign-ups.

"Conversion (many-per-click)" can count multiple conversions for every ad click. This type is useful for measuring conversions that are valuable every time they take place such as online purchases. 

  

Here are a only some tips for maximize the helpfulness of your PPC ad campaigns

1       Write clear and short ad copy that tells the potential customers accurately what they will find after the link is clicked. 

2      Be original with the keywords but be specific in the ad copy. While you want the ad copy to be very specific in relating your offer, you want as many people as likely to see the ad in the first place.  

3   Link the ad to the Relevant landing page of the offer describe in the ad, never to your home page. If your diagnosis has to search for a link to the offer, they simply won’t do it in most cases. The web is all about instant approval and the “back button” is used widely when people click on a link only to discover somewhat that was not describe in the ad. 

4   Test, test, and then test some more! The key to maximizing the ROI of any ad campaign is   testing & PPC is no dissimilar. Set up test campaigns using various keywords/phrases and unusual ad copy. 

5   Experiment with the bid prices for your keywords. For eg.- you may well find that a bid of $0.35 results in approximately as many clicks as a bid of $0.50! This means you save 15 cents on each and every click! Consider, your ad does not have to be display in the top location for it to be effective.

      Article Source: http://jasveerseo.blogspot.com/2012/11/what-is-ppc.html