Tips For Effectiveness of Your PPC Ad Campaigns

What is PPC?

  

Pay Per Click (PPC) is an internet advertisement, to get direct traffic on the website. Pay-Per-Click (PPC) advertising is one of the most money-making (and just plain effective) ways to get Related-targeted traffic to your website, PPC also called Cost Per Click (CPC).

You only pay for clicks to your site; if a person clicks on a search engine result, link, or Ad and lands on your site. If Anyone only sees your link, but does not click on the ad, this is called an impression.

PPC advertising is based on keyword selection. The whole internet advertising marketplace revolves around choosing the correct search terms and keywords. Well handle PPC advertising will get traffic that get your goal, or 'desired result', whether it is to make public an event or sell goods and services.

Terms used in PPC:- 

Quality Score:- Quality Score is a unpredictable used by search engine than can control both the rank and cost per click.

Click Through Rate(CTR):- CTR) is the number of clicks your ad receives divided by the number of times your ad is shown.

CTR Is the way of measuring the success of online advertisement campaign for particular site.

CTR =	Clicks on your ads
	Impressions (ad views)

                        

Clicks:- A click is when a user interact with your ad by clicking on it, typically showing an purpose to learn more about what you offer. 

Impressions:- If the person only sees your link, but does not click through, this is called an impression.

Cost:- "Cost" is the sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Controlling costs: Set an average daily budget you are comfortable with at the campaign stage then bid at the keyword and ad group stage to guide how your financial plan is used up. 

Conversion:- When a person who clicked your ad completes a valuable action on your website is  buying something or request additional information.

"Conversion (1-per-click)" counts only one conversion for every AdWords ad click resulting in the behavior in thirty days. If a client clicks an ad and then makes several conversions, only one conversion is count using this way. This type is helpful for measure conversion that count once per customer such as leads or sign-ups.

"Conversion (many-per-click)" can count multiple conversions for every ad click. This type is useful for measuring conversions that are valuable every time they take place such as online purchases. 

  

Here are a only some tips for maximize the helpfulness of your PPC ad campaigns

1       Write clear and short ad copy that tells the potential customers accurately what they will find after the link is clicked. 

2      Be original with the keywords but be specific in the ad copy. While you want the ad copy to be very specific in relating your offer, you want as many people as likely to see the ad in the first place.  

3   Link the ad to the Relevant landing page of the offer describe in the ad, never to your home page. If your diagnosis has to search for a link to the offer, they simply won’t do it in most cases. The web is all about instant approval and the “back button” is used widely when people click on a link only to discover somewhat that was not describe in the ad. 

4   Test, test, and then test some more! The key to maximizing the ROI of any ad campaign is   testing & PPC is no dissimilar. Set up test campaigns using various keywords/phrases and unusual ad copy. 

5   Experiment with the bid prices for your keywords. For eg.- you may well find that a bid of $0.35 results in approximately as many clicks as a bid of $0.50! This means you save 15 cents on each and every click! Consider, your ad does not have to be display in the top location for it to be effective.

      Article Source: http://jasveerseo.blogspot.com/2012/11/what-is-ppc.html