Quality Score : Quality Score is an approximate of how relevant
your ads, keywords, and landing page are to a person seeing your ad.
Quality Score 1 to 10. Lowest QS 1 and Highest QS 10.
Quality Score of keywords depends on lots of factors and can take some time to make improvements. CTR is one of the most important factors in calculating the Quality Score, but beside this, it depends on the relevancy in between your keywords and ad texts and landing page. History of keywords, the historical CTR of the display URLs in the ad group, account's performance in the geographical region where the ad will be shown etc.
Quality Score of keywords depends on lots of factors and can take some time to make improvements. CTR is one of the most important factors in calculating the Quality Score, but beside this, it depends on the relevancy in between your keywords and ad texts and landing page. History of keywords, the historical CTR of the display URLs in the ad group, account's performance in the geographical region where the ad will be shown etc.
Quality Score mainly depends upon three factors :
1. Expected clickthrough rate.
2. Ad relevancy.
3. Landing page experience.
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Article Source: http://jasveerseo.blogspot.com/2013/05/how-to-improve-quality-score-of.html
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