If you are a startup industrialist, it is possible that the search engine optimization (SEO) is the last thing on your mind. After all, why should I fear about things like keyword phrases and backlinks when there are a hundred other things on your "to do" list, all clamoring for your devotion?
Unfortunately, this way of thinking is very shortsighted. No matter the degree of innovation of their products or services. If people can not find online, you will have a really hard time maintaining the momentum you need to propel a growing business to success.
So instead of dismissing the enormous potential involved in SEO, consider implementing any or all of the following techniques in your marketing plan startup:
Identify target keywords
In my opinion, a start marketing # 1 goal should be to identify at least a handful of possible keywords SEO to guide natural search results and optimize the site accordingly. This list should include keyword phrases that your potential customers are really getting into the engine (as determined by the search volume numbers found in tools keyword research) and that are not too competitive to rank for site (based on the presence of established websites in Google's Top 10 results).
Once identified, these keywords should be integrated in place in key areas, such as page titles, your title tags and body content. Do not force it through excessive inclusions, but take advantage of the SEO value hold these positions to inform search engines about the topic of your website.
Implement branding efforts
However, while it is important to identify and select SEO keywords to use in your marketing plan implementation, it is also vital that branding process begins as soon as possible in your company tenure. There is no arguing with the fact that Google loves brands. Given that the search engine must rely on quantifiable metrics (rather than subjective evaluations) to assess the quality of the website for display in natural search results, brand elements to be one reliable reference that assessment can be used to indicate viewer.
To begin to capture these benefits for your website start, decide on a joint logo, color scheme, theme, and phrasing of promotion as soon as possible and always use these items through their online presence. Consider working with a graphic designer or a marketing consultant if you are not able to give a cohesive brand yourself.
Focus on content creation
Running a company blog where you can send product updates, industry news reactions, or other items of interest is a vital part of SEO for two reasons.
First, publishing content to your site regularly increases the number of different keywords present in your site. By improving the exposure of keywords, you may find yourself without winning SEO traffic through natural search phrases that not even directed to your site!
Second, fill your site with valuable content is a great way to build relationships they share with their prospects and customers. Because the bounce rate and time on site are both thought to play roles in search ranking algorithms, the quality of these relationships may actually improve how well you rank in the SERPs.
Commit to social networks
Indeed, for many entrepreneurs start participating in the popular social networking sites may seem like another task to be added to the "to do" list. Do not let yourself fall into this trap!
Both Google and Bing have recognized that social cues, including the link and the brand is mentioned in some status updates from social networks, are playing a role in natural SERPs ranking, which means that maintaining a presence in these sites is vital for the SEO of your startup. If possible, give priority to invest at least 10-20 minutes each day posting to social networking sites and interact with the people who follow your company profiles on these sites.
Connecting with users of social networks feed
While you are spending time on the popular social networking sites, it is also a good idea to take the time to connect with users of energy in these platforms. Not only is the relative authority of these social networking participants considered in weighing the social cues of Google and other search engines to detect your brand, share a unique link to these "influencers" might lead to a large influx of traffic and customers to your website.
To do this effectively, identify people who would like to connect based on their number of followers and their overall authority within your industry, and then let your relationships with them naturally accumulate. Sharing your content or offering to help in some way will go a long way in ensuring the success of your application for possible involvement.
Installing Google Analytics
Another basis for the success of all web startups you should consider is the ability to measure and test different metrics. For example, if you recently added a new enrollment form to your website launch, you'll want to be sure it is as effective as possible, and you may not know that if they are not measuring the results to reach through A / B or multivariate test division.
To collect the data needed to do this effectively, you need to install a program like Google Analytics. It's free and easy to use, and provides an incredible wealth of information that can be used to improve conversion rates of your website.
Set goals Google Analytics
Speaking of conversion rates, once you have installed Google Analytics, you will have to take the time to set goals website and configure the necessary functions of event tracing to determine how well your website is performing. Because the goals of Google Analytics allows you to identify if site visitors are engaged with your site the way you planned, you are a vital part of making your site as effective as possible.
For details on how to use a feature of Google Analytics feature to start generating this information, take a look at any of the following items:
About Google Analytics Goals
Setup Google Analytics Goals
Google Analytics Event Tracking Guide
Invest in construction of links
While optimizing your website for your chosen SEO and keyword phrases brand is important, is only half the battle optimization. The second main objective of SEO you want to pay attention is link building, and in the process of getting other websites to link pointing to your site.
The number, quality and relevance of links pointing to your web site are used as signals of quality in the algorithms of search engine rankings. Because the profile of its binding site is estimated to account for up to 50-80% of their total "SEO Score", you will find it worth their time to invest in link building campaigns, as soon as the website start is online.
The easiest way to perform a link building campaign is to take a look at where your competitors are getting their backlinks using tools like Majestic SEO or Open Site Explorer. Although you do not want to copy the link profiles link to link, you can use the data generated by these programs to identify potential sources of missed opportunities and discover link link that could allow outperform their rivals in the SERPs.
Try Guest Post
One of the link building techniques that deserves special mention is invited publication. As a guest author connects with other websites in your industry to offer guest posts blog in exchange for a link back to your site. When done right (ie, by partnering with key influencers within your industry), you will receive a high quality and highly relevant backlink and also the possibility of more traffic due to the transfer of the perception of "recommendation "its content by site author sender.
With just a few great places Guest Post, you can substantially increase your rankings in both natural search results and the amount of traffic flowing to your website.
Release Press Releases
Finally, a link building technique is especially effective for startup entrepreneurs is the use of press releases. Whenever your company has something newsworthy to report, write a press release provocative and transmits through a distribution service like PRWeb. As you might expect by now, the promotion of your site in this way has the potential to increase traffic and backlinks through both sites that eventually lead to the release.
Source URL: http://www.searchenginejournal.com/10-seo-techniques-all-startups-should-be-using/45827/
