Citation Building

What is a Citation Building?

Citation refers to mentioning of your business NAP (Name, Address, Phone) on other website. These can be created on Local Directory Sites, Google Places, Yellow pages, Social Media sites, Blog sites, Government sites, Forum and etc. 

Why Local Business Needs Citation Building?

According to the modern Local Search Ranking Factors report produced by the experts, in overall ranking factors 16% accounts to citation. Search engines make use of these citations to verify the legitimacy and accuracy of one specific business. Citation supports on Location Prominence Score of one business which professional says that Google use to rank a local business. Ranking high on local search results means, probable clients can simply found your business. So citation is a factor that you can’t miss it.

Useful Factors for Web Content According to SEO

Keyword Density

Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.

You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.

Keyword Frequency

Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.

In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

Keyword Prominence

Keyword prominence refers to how prominent keywords are within a web page.

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

Keyword Proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

For example:

How Keyword Density Affects Search Engine Rankings

How Keyword Density Affects Rankings In Search Engine

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

How To Improve Quality Score of Keywords In Adwords

Quality Score : Quality Score is an approximate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Quality Score 1 to 10. Lowest QS 1 and Highest QS 10.

Quality Score of keywords depends on lots of factors and can take some time to make improvements. CTR is one of the most important factors in calculating the Quality Score, but beside this, it depends on the relevancy in between your keywords and ad texts and landing page. History of keywords, the historical CTR of the display URLs in the ad group, account's performance in the geographical region where the ad will be shown etc.

Quality Score mainly depends upon three factors :

1.    Expected clickthrough rate.
2.    Ad relevancy.
3.    Landing page experience.

For More Info. Quality Score Click Here 

 

 

 

 

 

 

Article Source:  http://jasveerseo.blogspot.com/2013/05/how-to-improve-quality-score-of.html

Tips For Effectiveness of Your PPC Ad Campaigns

What is PPC?

  

Pay Per Click (PPC) is an internet advertisement, to get direct traffic on the website. Pay-Per-Click (PPC) advertising is one of the most money-making (and just plain effective) ways to get Related-targeted traffic to your website, PPC also called Cost Per Click (CPC).

You only pay for clicks to your site; if a person clicks on a search engine result, link, or Ad and lands on your site. If Anyone only sees your link, but does not click on the ad, this is called an impression.

PPC advertising is based on keyword selection. The whole internet advertising marketplace revolves around choosing the correct search terms and keywords. Well handle PPC advertising will get traffic that get your goal, or 'desired result', whether it is to make public an event or sell goods and services.

Terms used in PPC:- 

Quality Score:- Quality Score is a unpredictable used by search engine than can control both the rank and cost per click.

Click Through Rate(CTR):- CTR) is the number of clicks your ad receives divided by the number of times your ad is shown.

CTR Is the way of measuring the success of online advertisement campaign for particular site.

CTR =	Clicks on your ads
	Impressions (ad views)

                        

Clicks:- A click is when a user interact with your ad by clicking on it, typically showing an purpose to learn more about what you offer. 

Impressions:- If the person only sees your link, but does not click through, this is called an impression.

Cost:- "Cost" is the sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Controlling costs: Set an average daily budget you are comfortable with at the campaign stage then bid at the keyword and ad group stage to guide how your financial plan is used up. 

Conversion:- When a person who clicked your ad completes a valuable action on your website is  buying something or request additional information.

"Conversion (1-per-click)" counts only one conversion for every AdWords ad click resulting in the behavior in thirty days. If a client clicks an ad and then makes several conversions, only one conversion is count using this way. This type is helpful for measure conversion that count once per customer such as leads or sign-ups.

"Conversion (many-per-click)" can count multiple conversions for every ad click. This type is useful for measuring conversions that are valuable every time they take place such as online purchases. 

  

Here are a only some tips for maximize the helpfulness of your PPC ad campaigns

1       Write clear and short ad copy that tells the potential customers accurately what they will find after the link is clicked. 

2      Be original with the keywords but be specific in the ad copy. While you want the ad copy to be very specific in relating your offer, you want as many people as likely to see the ad in the first place.  

3   Link the ad to the Relevant landing page of the offer describe in the ad, never to your home page. If your diagnosis has to search for a link to the offer, they simply won’t do it in most cases. The web is all about instant approval and the “back button” is used widely when people click on a link only to discover somewhat that was not describe in the ad. 

4   Test, test, and then test some more! The key to maximizing the ROI of any ad campaign is   testing & PPC is no dissimilar. Set up test campaigns using various keywords/phrases and unusual ad copy. 

5   Experiment with the bid prices for your keywords. For eg.- you may well find that a bid of $0.35 results in approximately as many clicks as a bid of $0.50! This means you save 15 cents on each and every click! Consider, your ad does not have to be display in the top location for it to be effective.

      Article Source: http://jasveerseo.blogspot.com/2012/11/what-is-ppc.html

When Commenting On Blog Posts, Try To Use Your Real Name

In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog comments with links spam?

In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused.

Matt offers some tips on how to make sure your comments are not considered spam by Google or the site you are leaving it on:

(1) Use your real name when commenting. When you use a company name or anchor text you want to rank for, it makes it look like you are leaving the comment for commercial marketing purposes and thus may look spammy.

(2) If your primary link building strategy is about leaving links in blog post comments and it shows that a majority of your links come from blog comments, then that might raise a red flag.

Here is Matt’s video:

Article Source: http://searchengineland.com/googles-matt-cutts-when-commenting-on-blog-posts-try-to-use-your-real-name-177002

Importance of Fresh Content by Mattcutts

SEO's regularly see that fresh articles will rank in 1st and 2nd pages of Google for relevant

keywords initially few days after publishing a article. However it will lose rankings after few days. No one has clue why respective article has ranked top initially and lost rankings after a time. 

Mattcutts explained the reason in the following video. Google usually gives more importance to fresh content than old content. Infact Google would like to test whether new content is better than old content or not. Google will rank each fresh article in the top positions for few keywords and look for the following factors.

1. How the visitors are engaging with the content? 
2. How much time they are spending?
3. How visitors are linking the content?
4. How visitors are sharing the content in social platforms?

Based on above factors, Google will know the quality of old vs new content. If the new content is good and link worthy compared to old content then Google will make your ranking stable in top positions.

Article Source: http://www.seodailyupdates.com/2013/04/importance-of-fresh-content-by-mattcutts.html

All Penguin Updates

Here are all the confirmed releases of Penguin to date:

• Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
• Penguin 2 on May 26, 2012 (impacting less than 0.1%)
• Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
• Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
• Penguin 5 (AKA Penguin 2.1) on Oct. 4, 2013 (impacting around 1% of queries)

Yahoo!7 partners with Google for search in Australia

Yahoo!7 has bucked a global alliance with Microsoft and Bing and struck an agreement with Google for search in Australia. That means both search results and ads served will be powered by Google.

In 2009 Microsoft and Yahoo! signed a 10 year deal whereby Bing would power Yahoo! Search.

That agreement looked like including Australia up until earlier this year when the two failed to reach an agreement locally. Because it is a joint venture in Australia with Seven West Media, Yahoo!7 is not bound by the terms of the global search alliance between Microsoft and Yahoo.

Mi9 launched Bing Ads in July without Yahoo!7 onboard.

Both sides have blamed the other for failing to agree a deal, a situation that has not helped relations strained by intense local rivalry.

Yahoo!7 then approached Google. The two have now negotiated a deal. It is understood that the deal is not exclusive which means the two are free to work with other partners.

Yahoo!7 has played down the implications for staff as a result of the deal.

"Yahoo!7 can confirm that we are undertaking changes to evolve the Yahoo! Search Marketing business in Australia," said Amanda Millar, director of trade marketing and corporate affairs at Yahoo!7. 

"In regards to the rollout of the Yahoo! Microsoft Search Alliance, unlike other markets globally, Microsoft made a decision to launch Bing in Australia without a managed migration of advertisers from the YSM Panama platform. 

"As a result of this we have undertaken changes in our business which will see the majority of our search inventory transition to the Google Ad platform. This has led to a small number of redundancies representing less than 2% of our workforce. 

"We will undertake a planned migration to the Google Ad platform over the next few weeks. We believe the decision by Microsoft to launch Bing without us is not in the best interest of the Australian search industry."

Google has over 90% of the local search market. Bing has around 5%.

Source URL: http://www.adnews.com.au/adnews/yahoo-7-partners-with-google-for-search-in-australia