Have You Lost Your Site Visitors?

When you add a search box to your website, which no doubt expected to help visitors find exactly what you're looking for. As a bonus, you have probably discovered that the analysis done in their search site revealed that the search engines want to read. But there is another way to see the analysis of search sites can help you and your visitors.

The first discusses the mining engine results search their website for potential keywords late last month. In that article, I mentioned that keywords entered in the search engine on your site can tell you what content areas you might consider adding to your site. Clearly, if someone is looking for some information on your site, they want and expect to find there. Give your visitors what they want, and they stay for a while. They can even go back for more.

While you are using your site search analysis to discover new keywords, however, it is necessary to keep your eyes open for some other patterns that could manifest in searches. Mike Fleming said that they will tell you what users are searching for, agree, and not always content in the usual sense. Could it be that certain parts of your website are just hard to find.

As an example, notes that some pattern analysis made in the search terms used on a website related to medicine. He discovered that one of the most common query was "enter your search term here." Apparently a lot of visitors were clicking on the search box without entering a search term. Why would they do that?

As for the rest of the terms used, there seems to be a good reason for it. Apparently, the site could be difficult to navigate. Three of the top 25 searches are a way to "log in", which could indicate that users are having trouble finding the system log. Another pair of top 25 search terms are variations suggesting that this site offers some software, but makes it difficult to find what runs on the system "the system requirements." - That could lead to lost sales.

A couple of other search terms are "protectors" and "mobile". This could mean that users were looking for applications for their devices, and not finding them. This raises two questions: First, mobile applications on the website for users to find? And if so, why not just surf with them?

You may be wondering how this fits in doing keyword research. Well, if you are dealing with site structure issues, which still relates back to the keywords, the two are mutually reinforcing. By dividing your site into categories and subcategories to make it easier for visitors to find your offer, you are (ideally) to think in terms of keywords. This is how a visitor on your site. Getting this kind of search allows you to know that you need to think more like a visitor to be happy.

Whether you are looking for in their analysis of search sites to find new areas to expand its web site, or delve into other issues, the key is to look for patterns. These patterns, Fleming points out that "give an idea of ​​what is happening with your visitors." This is where you start asking questions to find out what are the search engines with keywords that are.

So how do this for your own site? Well, there are a number of ways you can group search their site to see what patterns. You could start with synonyms. "Grouping synonyms lets you see what different themes that are popular with visitors and the type of words they use to find what you are looking for," explains Fleming. You may also look at search terms to see what kind of questions they are trying to do (eg, "Where is the login screen?" When it comes to changing a search for "login"). You can also take the reverse approach and consider what kind of content they find given to questions (eg, mobile applications when searching for "protective" and "mobile").

You can also look at the language used in the search box on the site and see how it matches the language of your website. Do you use a lot of field-specific jargon when your visitors search using more general terms - or vice versa? Such information may inspire a rethinking of your target audience and a possible rewrite at least some of its contents.

Depending on your website niche and approach it, you can find other types of patterns worth thinking about. You may see something right away that is consistent with the patterns I have mentioned here, or you may have to juggle the data a bit to see what you are trying to say. "Having established patterns and identified the questions that spark, it's time to find people in your organization who can answer questions about the intent of the visitors to bottom." With these answers in hand, you can tailor your website to better serve its visitors - and improve your bottom line.