Google Algorithm Updates Affects Searches

As with many companies, Google likes to name its algorithm updates. This is where our friends Panda and Penguin come in. While the names insinuate something cute and cuddly, these updates are anything but. The goal of any algorithm update is to help get the end user good information that matches their needs. The main goal of Panda is to penalize sites with low quality content such as thin and duplicate content. Penguin is more focused on a site’s overall credibility and is aimed at penalizing spam sites, such as ones with unnatural inbound links. Panda and Penguin have endless versions (as of 21 November, we are at Panda update No. 22), and Google updates the algorithm 500 times to 600 times a year. You can see a list of updates by year on SEOmoz.
There are a couple key things that will help you determine if your site was hit.
1. You may have received a warning from Google Webmaster Tools (if you don’t have this set up for your hotel site, you need to). If you received the warning below, then you may have been hit by Penguin.


2. Analyze your traffic and impressions in Google Analytics as well as Google Webmaster Tools. If you see a drop on any of the major update days, you may have been hit.

Dates to look at:

• Original Panda: 19 April 2012
• Original Penguin: 24 April 2012
• Panda Refresh: 27 April 2012

How to Panda and Penguin proof your site?
If your site was fortunate to not be hit by the major Google algorithm updates, then your next move should be to make sure you take extra steps to ensure it doesn’t happen in the future. Below are some key things you can do to proof your site against Panda and Penguin.

Ways to protect your site against Panda:
Remember some sites were hurt by Panda because the content on their site was too thin, which ultimately created a poor user experience that was identified through a lack of engagement and slow site load times. Here’s what you should do:

• Ensure your site is designed for a good user experience and doesn’t inhibit engagement
• Key metrics to look at to determine engagement:
  • Bounce rate (aim for around 30% to 40%)
  • Average time on site (aim for 3 minutes to 4 minutes on site)
  • Number of pages viewed per visit (aim for 4-plus pages)
  • Conversion rates (aim for 2% to 5%)
• Make sure your site doesn’t load too slowly. You can get good insights into your sites current load speed as well as suggestions to increase it with Google’s page speed tool.
• Going back to elementary school days, spelling and grammar are important. Head of Google’s Web spam team, Matt Cutts has stated that more reputable sites tend to spell better than lower quality sites.
• Quality, quality, quality. Make sure your content is unique and worth reading.

Ways to protect your site against Penguin:
Sites were hurt by Penguin due to poor links; so were sites with too many footer links, links from unrelated sites and too many links with exact match anchor text. Here’s what you can do:

• Remove any unrelated or links with very low quality.
• Build links to your site that are higher quality and come from relevant sites (an example of a relevant site would be one themed around travel or hospitality).
• Make sure you have varied anchor text for links coming to your site.
• Use internal linking sparingly. Don’t add a link to another page on your site unless it would be helpful to the user.
• Tool tip: Google Webmaster Tools now offers disavow links, which provides the ability to have Google count low-quality links when assessing your site. (Note: Be careful and make sure you know what you’re doing before utilizing this tool.)

What does all this mean for your website?
As Google continues to fine tune the algorithm to ensure the most relevant sites are returned for a user’s query, it will be essential to create website content that is focused on the user and not search engines.
Some key things to avoid:

• Don’t automatically generate content. Make sure if you are creating new content, you make it as unique as possible. For example, rather than using the same basic content for new hotel packages and just changing a few words here and there, make sure you create descriptions that are as unique as the offering.
• Avoid any tricks that are intended to improve rankings, such as keyword stuffing a page or using hidden text or links.
• Don’t participate in any link schemes or use bulk link-building services. If you keep your site user focused and honest, you should have no problems with being penalized by any Pandas or Penguins in the future.

Source URL: http://www.hotelnewsnow.com/Articles.aspx/9639/Google-algorithm-updates-affect-search

Matt Cutts Video - Telling about Negative SEO

SEO Techniques for Search Engine Marketing

If you are a startup industrialist, it is possible that the search engine optimization (SEO) is the last thing on your mind. After all, why should I fear about things like keyword phrases and backlinks when there are a hundred other things on your "to do" list, all clamoring for your devotion?

Unfortunately, this way of thinking is very shortsighted. No matter the degree of innovation of their products or services. If people can not find online, you will have a really hard time maintaining the momentum you need to propel a growing business to success.

So instead of dismissing the enormous potential involved in SEO, consider implementing any or all of the following techniques in your marketing plan startup:

Identify target keywords
In my opinion, a start marketing # 1 goal should be to identify at least a handful of possible keywords SEO to guide natural search results and optimize the site accordingly. This list should include keyword phrases that your potential customers are really getting into the engine (as determined by the search volume numbers found in tools keyword research) and that are not too competitive to rank for site (based on the presence of established websites in Google's Top 10 results).

Once identified, these keywords should be integrated in place in key areas, such as page titles, your title tags and body content. Do not force it through excessive inclusions, but take advantage of the SEO value hold these positions to inform search engines about the topic of your website.

Implement branding efforts
However, while it is important to identify and select SEO keywords to use in your marketing plan implementation, it is also vital that branding process begins as soon as possible in your company tenure. There is no arguing with the fact that Google loves brands. Given that the search engine must rely on quantifiable metrics (rather than subjective evaluations) to assess the quality of the website for display in natural search results, brand elements to be one reliable reference that assessment can be used to indicate viewer.

To begin to capture these benefits for your website start, decide on a joint logo, color scheme, theme, and phrasing of promotion as soon as possible and always use these items through their online presence. Consider working with a graphic designer or a marketing consultant if you are not able to give a cohesive brand yourself.

Focus on content creation
Running a company blog where you can send product updates, industry news reactions, or other items of interest is a vital part of SEO for two reasons.

First, publishing content to your site regularly increases the number of different keywords present in your site. By improving the exposure of keywords, you may find yourself without winning SEO traffic through natural search phrases that not even directed to your site!

Second, fill your site with valuable content is a great way to build relationships they share with their prospects and customers. Because the bounce rate and time on site are both thought to play roles in search ranking algorithms, the quality of these relationships may actually improve how well you rank in the SERPs.

Commit to social networks
Indeed, for many entrepreneurs start participating in the popular social networking sites may seem like another task to be added to the "to do" list. Do not let yourself fall into this trap!

Both Google and Bing have recognized that social cues, including the link and the brand is mentioned in some status updates from social networks, are playing a role in natural SERPs ranking, which means that maintaining a presence in these sites is vital for the SEO of your startup. If possible, give priority to invest at least 10-20 minutes each day posting to social networking sites and interact with the people who follow your company profiles on these sites.

Connecting with users of social networks feed
While you are spending time on the popular social networking sites, it is also a good idea to take the time to connect with users of energy in these platforms. Not only is the relative authority of these social networking participants considered in weighing the social cues of Google and other search engines to detect your brand, share a unique link to these "influencers" might lead to a large influx of traffic and customers to your website.

To do this effectively, identify people who would like to connect based on their number of followers and their overall authority within your industry, and then let your relationships with them naturally accumulate. Sharing your content or offering to help in some way will go a long way in ensuring the success of your application for possible involvement.

Installing Google Analytics
Another basis for the success of all web startups you should consider is the ability to measure and test different metrics. For example, if you recently added a new enrollment form to your website launch, you'll want to be sure it is as effective as possible, and you may not know that if they are not measuring the results to reach through A / B or multivariate test division.

To collect the data needed to do this effectively, you need to install a program like Google Analytics. It's free and easy to use, and provides an incredible wealth of information that can be used to improve conversion rates of your website.

Set goals Google Analytics
Speaking of conversion rates, once you have installed Google Analytics, you will have to take the time to set goals website and configure the necessary functions of event tracing to determine how well your website is performing. Because the goals of Google Analytics allows you to identify if site visitors are engaged with your site the way you planned, you are a vital part of making your site as effective as possible.

For details on how to use a feature of Google Analytics feature to start generating this information, take a look at any of the following items:

    About Google Analytics Goals
    Setup Google Analytics Goals
    Google Analytics Event Tracking Guide

Invest in construction of links
While optimizing your website for your chosen SEO and keyword phrases brand is important, is only half the battle optimization. The second main objective of SEO you want to pay attention is link building, and in the process of getting other websites to link pointing to your site.

The number, quality and relevance of links pointing to your web site are used as signals of quality in the algorithms of search engine rankings. Because the profile of its binding site is estimated to account for up to 50-80% of their total "SEO Score", you will find it worth their time to invest in link building campaigns, as soon as the website start is online.

The easiest way to perform a link building campaign is to take a look at where your competitors are getting their backlinks using tools like Majestic SEO or Open Site Explorer. Although you do not want to copy the link profiles link to link, you can use the data generated by these programs to identify potential sources of missed opportunities and discover link link that could allow outperform their rivals in the SERPs.

Try Guest Post
One of the link building techniques that deserves special mention is invited publication. As a guest author connects with other websites in your industry to offer guest posts blog in exchange for a link back to your site. When done right (ie, by partnering with key influencers within your industry), you will receive a high quality and highly relevant backlink and also the possibility of more traffic due to the transfer of the perception of "recommendation "its content by site author sender.

With just a few great places Guest Post, you can substantially increase your rankings in both natural search results and the amount of traffic flowing to your website.

Release Press Releases
Finally, a link building technique is especially effective for startup entrepreneurs is the use of press releases. Whenever your company has something newsworthy to report, write a press release provocative and transmits through a distribution service like PRWeb. As you might expect by now, the promotion of your site in this way has the potential to increase traffic and backlinks through both sites that eventually lead to the release.

Source URL: http://www.searchenginejournal.com/10-seo-techniques-all-startups-should-be-using/45827/

How to Use Youtube for Getting More Visitors

YouTube is now one of the best liked sites. There are hundreds of huge YouTube video clips considered monthly. This implies that for Entrepreneurs it’s a lotto jackpot of chance. With video clips so easy to make these days, you’d be insane not to take benefits of it.

Everyone does articles promotion, but video marketing provides something more. One of the major benefits is that it gives your viewers another structure through which to process details. Some individuals aren’t ‘readers.’ Instead, they can get your concept by looking at videos clip.

It’s also great for promoters because it’s so easy to create top quality movie clips. You don’t need a generation group or a funds. Your movie clips don’t have to be anything elegant at all. You can use a system to history your display and speech, or you can just sit before side of your pc’s camera and discuss immediately to your visitors.

Getting Seen on YouTube

With so many an incredible number of movie clips for visitors to choose from, the real obstacle is getting your movie clips seen. There are lots of different ways to do this. First of all, your movie clips should be search term enhanced. They’ll come up in The search engines and YouTube looks that way. Boost your headline and information, and be sure to involve appropriate meta labels. Since The search engines is now testing with speech acknowledgement application to catalog movie clips, create sure your movie uses your search term as well.

Your headline and information need to offer it clip as well. Just like headings for your content or submission content, create sure that the headline is attention-grabbing. Use your information to tell the audience what they’ll get out of it clip and how it will help to fix their issues.

When you generate a new movie, tell everybody about it. Upgrade your Myspace web page with a weblink to it clip and twitter it to all of your supporters. Put the phrase out to your record and anybody else you think might want to look at it.

YouTube Is a Sociable Network

One of the elements individuals often ignore is that YouTube is a social marketing website. That’s why you get a information. You can become buddies with other YouTube customers. Most promoters fall short to take benefits of the website’s social prospective. Socialize on YouTube and develop up a system of individuals in your market who have identical supporters to yours.

Your Video Content

Finally, what’s going to help you more than the visibility or traffic you get is the articles of your video clips. Create them not only beneficial and useful to your visitors, but also as interesting as possible. This can cause them to become want to see what else you have to offer and discuss your video clips with all of their buddies.

Want seven more guidelines on how to boost your side bustle and begin earning cash from home? Obtain Angela’s free comprehensive system for more guidelines on how to generate income in your sleep or check out Angela’s site for more useful tips! Angela D. Clark is an internet business owner and writer who creates about methods for making a residual income online.

Source URL: http://www.searchenginefather.com/how-to-use-youtube-for-getting-more-visitors/

Google to Include Personal Email in Web Search Results

Google is trying out a new feature which would enable its web search engine results to integrate information from users' personal email accounts such as Gmail.

"Sometimes the best answer to your question isn't available on the public web - it may be contained somewhere else, such as in your email," Amit Singhal, Google's senior vice president in charge of search, wrote in a post on the company's blog.

"Starting today, we're opening up a limited trial where you can sign up to get information from your Gmail right from the search box," Xinhua quoted him as saying.

Singhal noted that the new feature is an attempt to make Google's search results to be "truly universal."

As an example cited by Google, when signed up users search for "my flights" on Google's public web search engine, they will see their flight confirmation emails for any upcoming trips right on top of the search results.

Google said the field trial of the new feature is now only accessible on its search website google.com in English.

Singhal also announced that an enhancement to its search service, called Knowledge Graph, will now be extended to users in every English-speaking country after its launch in the US in May 2012.

With the Knowledge Graph, users will see a panel on the right-hand side of the Google search results page, which provides a summary of key facts about users' search with the most useful and interesting information related to the particular topic.

According to Google, the Knowledge Graph feature is based on its database which now includes more than 500 million real-world people, places and things with 3.5 billion facts about and connections among them.

In another update to its search engine, Google on Wednesday said that it will soon offer voice search in its search applications for users of Apple's iPhone and iPad following the availability of the function on devices running Google's Android operating system.

Story Source: http://www.thesundayindian.com/en/story/google-to-include-personal-email-in-web-search-results/3/38883/

New Update in Google Analytics

New Google Analytics Update is coming soon

If you've been in a marketing conference in the last year or so, or even read an article on the subject, you've probably heard someone ask, “What is the ROI in social marketing”? (Alternative version: “What is the value of equal or retweets one”?) That's what the new features in Google Analytics are trying to answer.

Given the growing importance of social marketing and social network traffic, it was probably inevitable that the team of Google Analytics add-centered social reports. However, Group Product Manager says new reports take a different approach to most social analysis products, which focus more on “listen” - counting mentions, retweets, the analysis of feelings, and so on.

So companies using new social reporting can inform Google of the goal that interests you, if it comes to making a purchase, registering a user, or simply click to have someone on your page about. Then, Google will show not only how many visitors come from social networks (and social networks in particular), but how many of these social visits “convert” to that goal. The reports also examine the impact of social networks “upper funnel” of a company - in other words, the more difficult cases as they do not lead directly to a conversion, it can indirectly contribute. So if someone visits your website through a link on Twitter, then come back in a week to buy something, Google will track that as well.

Google then you can assign a monetary value on these two “last interaction” and conversions of “assisted”. That, in turn, helps companies decide if the money could be put in a social marketing campaign on Facebook or Twitter is really paying off.

There is also a tab Activity Stream to track what people are saying about your company on social networking. Works with any network that is connected to Social Hub like Google data. In the future, Software Engineering Manager (who, together with some other members of the Google Analytics team, joined Google through the acquisition of social services PostRank analysis) said that social networking sites could join others But for now, the big name in the bucket is, of course, Google +. (Other participants include Digg, Disqus, and Reddit.)

Speaking of Google Plus, it's hard not to notice how the social network appears to be introduced in other Google products. In this case, Google wanted to make sure that was his famous “do no evil” policy, which means it offers “more transparent measures of social media be it different from Google, Twitter, Facebook, Digg, or Delicious”. Adding he was confident that as Google grows and matures, “which will be of value to a large number of merchants and advertisers”.

Update: I forgot to mention when this is actually going live. Google says it will implement this feature in the coming weeks. Google Analytics users are the new features in the Standard tab of the Information.

How to Solve Canonical Issues for Search Engine Optimization

The website gives simple term presence on the World Wide Web, which shows your online business presence. Website can be many types static, dynamic store, electronic commerce, MLM, or can say multi-level marketing, a website or any website that suit your business and design and enlarge the company web page design preservation of their prospect or needs in mind.

E-commerce websites are unique website for your business where you can sell products or services online. In this type of website is no option to select, delete, prefer or make payment through any online payment technique with the support of those websites. But this is not as simple as seeing that there is greatly issue that will come when SEO Services Company to optimize the website in search engines. Ecommerce Web Design include the design and development of web page where you can show your products or services online having the detail or mode through which you can accept online payments and those precise requirements of commerce website give start to issue electronic copy hampering Search Engine Optimization services for your website As e-commerce site we have to have numerous pages listing the same set of products, since we need to show the same product in different pages when ordering alphabetically. We also have to create new pages for a product when it is necessary to sort based on prices, rates or any other criteria you want in your website. So here come from canonical pages, through which the page you want to have the same content is set to be the canonical pages for the major search engine like Google, that only an index of pages that have the same content can identify the page must provide more value and that page to be less.

Canonical configuration pages for the search engine is essential if you want to get top ranking in the search engine and here is the way done by SEO Services Company to resolve the issue of copy for SEO services to your website to choose the page simple is the most desired or if you prefer to search engine to give more value to it and put rel = "canonical" link in the head section of the pages are not canonical.