Google Sandbox and Penalty Check

Deindexed - When your domain is completely removed from Google. Also known as Banned.
Penalized - When your domain or page still exists but none of your pages can be found through very direct search queries.  This penalty can be automatic through the Google algorithm or manually applied by a Google Quality Engineer.
Sandboxed - Your domain or page wasn't Deindexed or Penalized, but the traffic you were getting from Google suddenly drops dramatically.


Some tools for checking goggle penalized sites are given below:
http://pixelgroove.com/serp/sandbox_checker/
http://feinternational.com/website-penalty-indicator/
http://toolbox.gabblet.com/google-penalty-checker-tool-check.aspx

Google Begins Rolling Out Panda 4.0 Now

Matt Cutts have announced that Google is rolling out Panda 4.0 update starting today on 21st May 2014.

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.
Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? Yes, but this is a bigger update.
Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today.
Is this the softer and gentler Panda algorithm? From talking to Google, it sounds like this update will be gentler for some sites, and lay the groundwork for future changes in that direction.
Google told us that Panda 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.
Here are the previous confirmed Panda updates, note, that we named them by each refresh and update, but 4.0 is how Google named this specific update:

1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)

Source URL: http://searchengineland.com/google-begins-rolling-panda-4-0-now-192043

Official: Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”

Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend.

This algorithm specifically targets “very spammy queries” and is unrelated to the Pandaor Penguin algorithms. A Google spokesperson told us:

Over the weekend we began rolling out a new algorithmic update. The update was neither Panda nor Penguin — it was the next generation of an algorithm that originally rolled out last summer for very spammy queries.

This comes with at no surprise to most SEOs and Webmasters who watch the space. There was a tremendous of rumors and signals of a major update over the weekend, intensifying over the past couple days as webmasters began to look at their analytics and the update has continued to roll out through Google.

The original Payday Loan Algorithm launched just about a year ago on June 11, 2013. Back then, Google’s Matt Cutts told us the algorithm impacted roughly 0.3% of the U.S. queries, but Matt said it went as high as 4% for Turkish queries were Web spam is typically higher.

Google told us this specific update is an international rollout and it affects different languages to different degrees, but this impacts English queries by about 0.2% to a noticeable degree. Here is a video back when Matt Cutts of Google announced the update was coming back in 2013:

Source URL: http://searchengineland.com/official-google-payday-loan-algorithm-2-0-launched-targets-spammy-queries-192027

How to Redirect .php to .html via .htaccess?

Please get the 301 redirection code for .php to .html via .htaccess:

RewriteEngine on
RewriteCond %{HTTP_HOST} ^yourwebsite\.com$ [NC]
RewriteRule ^(.*)$ http://www.yourwebsite.com/$1 [R=301,L]

RewriteCond %{THE_REQUEST} \ /(.+)\.php
RewriteRule ^ /%1.html [L,R=301]
RewriteRule ^(.*).html$ $1.php [QSA]

ErrorDocument 404 /404.html

3 Google Updates for AdWords, DoubleClick Advertisers

Google has released a trio of new updates for AdWords and the DoubleClick network that advertisers should be aware of.

1. Changes to AdWords Conversion Tracking

Google AdWords is changing the way conversions are counted. Although Google hasn't publicly mentioned this change, a large number of advertisers received an email from Google regarding the changes. The new conversion changes will take place this month, but it's likely we will see a more detailed update from the Google when it does actually go live.
Google's email said the changes are meant to make it flexible for how advertisers track their conversions, and specify how to count different conversion actions within their account:

For example, you can choose to count all instances of certain conversion actions (such as sales) while counting only unique instances of other conversion actions (such as leads).

Google is also making changes to how the conversions are represented within the account. The Conversions (many-per-click) column will now be replaced by a new "Conversions" column with additional functionality. This column will count the conversions, based on how the advertiser wants each conversion action to be tracked and counted.
Google's email included a detailed description of how the new conversion tracking will work.
Acme Corp uses AdWords to drive two important conversions: sales of their online tax software and leads for their in-person consultation service. They notice that people often make multiple purchases of their tax software – perhaps separate purchases for state and federal taxes. However, people also fill multiple lead forms. While Acme would like to count every sale as a conversion, they would like to count only unique leads.
If a click on their AdWords ad led to two sales and two leads, the previous conversions (many-per-click) would count four conversions whereas conversions (1-per-click) would only count one. Acme would like to see three conversions: one for each sale, and one for the unique lead. Now with flexible conversion counting, Acme can see the right number of conversions for each conversion action they measure in AdWords.

2. New Search Funnels Attribution Modeling Tool

 

Google announced the new Search Funnels Attribution Modeling Tool. Google said this tool is designed to help advertisers identify keywords that may be actually play a significant role in converting, even if they aren't necessarily the last click prior to conversion:
These reports are called Search Funnels. "Search," of course, refers to people searching on Google. "Funnels" refers to the series of steps your customers take before completing a conversion. Think of it as a passage (or funnel) through which your customer reaches the conversion.
Search Funnels can give you more detailed information about ads, clicks, and other elements that are part of your online campaign. This gives you a better sense of your customers and, ultimately, the effectiveness of the ads and keywords you've created.
The tool examines five different common attribution models in AdWords: last click, first click, linear, position based, and time decay.

3. New DoubleClick Search Commerce Suite

DoubleClick has announced its new Search Commerce Suite. This set of tools is designed to help advertisers easily create and update text ad and PLA campaigns. It includes additional functionality to help advertisers create dynamic product listings.
Today, we're excited to introduce the DoubleClick Search Commerce Suite, a robust toolset offering a smarter, faster, product-centric layer to search management. The suite is comprised of solutions that help you automatically create and update text ad and PLA campaigns based on your product catalog, leverage real-time data to optimize against your product or category-level business goals, and measure it all with flexible, product-based reports.
We designed the DoubleClick Search Commerce Suite with products at the core, letting you efficiently build, manage, and optimize campaigns by seamlessly integrating with your existing product investments. As the only platform directly integrated with Google Merchant Center, we make your product inventory visible and accessible within DoubleClick Search – meaning there's no need to navigate a separate interface, manage a manual upload, or wait for a separate team to deliver product feed data. Instead, anyone on your marketing team can act on live updates, as they happen.
This is also the only product that is directly integrated with Google's Merchant Center.

Article Source: http://searchenginewatch.com/article/2328568/3-Google-Updates-for-AdWords-DoubleClick-Advertisers

Google Analytics Updates Remarketing UI & Builds Out List Import Options

Catching up with its segmentation updates from last year, Google Analytics announced today a

refresh to its Remarketing UI and new Remarketing list import options.

Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior.

The Remarketing list builder now allows users to import existing segments, including custom segments previously created or segments imported from the solutions gallery.

According to the announcement, the new features will be rolling out over the next two weeks. For anyone wanting to take advantage of the new updates, the Google Analytics blog post points users to its Remarketing Starter Pack.

Article Source: http://marketingland.com/google-analytics-updates-remarketing-ui-adds-list-segmentation-72432